Chitra anand microsoft

Chitra was recently asked to speak on the merits and growth potential of Intrapreneurship for Day One Leadership's podcast Click here to listen.

Live to inspire. I come from humble beginnings and some of my most valuable lessons, attributes and insight are a direct result of how I have been raised. I have been taught from a very young age to work hard, dream big, be kind and compassionate to others.

I am an influence and social marketer and my work and research is focused on the shifts in technology; how it will and is impacting how we interact and communicate with one another. The old school methods of print advertising and general campaigns are no longer sustainable. The surge of information and the digital space has given rise to new mediums of communication.

We are interacting differently; we are referral-based buyers; we have greater access to information and influencers; and the power has shifted from businesses to consumers. What is the impact of this, how do we make sense of it in a meaningful way? What trends can we predict and how will this impact the role of marketers? Anand lays it all out and provides hands-on, feasible solutions for this next gen of sales and marketing. Recent News. Chitra Anand. Ranges are presented as a guideline only.

Speaker fees are subject to change without notice. For an exact quote, please contact your Leading Authorities representative. First name. Last name. Phone number. Event Date. Privacy Policy Please see our privacy policy regarding how we handle data. Download Profile. Intrapreneurs are the people within your organization who possess an entrepreneurial spirit — driving innovation, creative thinking, and new ideas.

Her engaging talks reveal how to foster that spirit, and how to stay on the cutting edge of market trends, technology, and consumer behaviour.

Anand is an influence and social marketer who is currently completing a PhD focused on the study of intrapreneurship. Her research examines the traits of intrapreneurs, how they navigate organizations, and why they are the key drivers of innovation.

She also studies shifts in technology, and how the way we communicate has created a massive change in consumer behaviour: the power has transferred from the business to the consumer, and marketers need a whole new perspective on content creation and storytelling. Anand was Head of Public Relations, Communications, and Corporate Reputation for Microsoft Canada, where she created stories and experiences by engaging with key influencers, media, and in the digital space.